Marketing Management: Digital Strategies

30% (listed on the school's official programs page) + 70% (the school's own data-transparency score).

1. Program listed on an official pageThis program

   Yes: existence confirmed on the school's official programs page (1/1)

   × 30% → 30 pts

   30 pts

   Existence confirmed on sheridancollege.ca

   Sourceofficial source ↗
2. Sheridan College's data-transparency scoreSchool-level

   44/100: the school's own rubric (shown on its profile)

   × 70% → 31 pts

   31 pts

The one genuinely program-level signal we can verify today is whether the program is listed officially. The rest is the school's transparency, inherited and labelled.

Each verified outcome is scored 0-100 against the range its peers actually publish, then blended by weight.

1. Graduate employment

   82.2%: graduate employment

   scaled within the 78-90% range across the 9 peers that publish it → 35/100, weighted 55%

   19 pts

   “Sheridan 65.4 82.2 73.6 — graduate employment 82.2%”

   Extracted fromGovernment of Ontario / Colleges Ontario, Key Performance Indicators (2022-23 reporting year; 2021-22 graduates) ↗· as of 2022-23
2. Graduation rate

   65.4%: graduation rate

   scaled within the 61.2-74% range across the 8 peers that publish it → 33/100, weighted 25%

   8 pts

   “Sheridan 65.4 82.2 73.6 — graduation rate 65.4%”

   Extracted fromGovernment of Ontario / Colleges Ontario, Key Performance Indicators (2022-23 reporting year; 2021-22 graduates) ↗· as of 2022-23
3. Graduate satisfaction

   73.6%: graduate satisfaction

   scaled within the 71.7-90.7% range across the 9 peers that publish it → 10/100, weighted 20%

   2 pts

   “Sheridan 65.4 82.2 73.6 — graduate satisfaction 73.6%”

   Extracted fromGovernment of Ontario / Colleges Ontario, Key Performance Indicators (2022-23 reporting year; 2021-22 graduates) ↗· as of 2022-23

All 3 outcome metrics are verified to an official source.